Seasoning is a low-grade product. Condiments are always a behind-the-scenes hero compared to dishes on the table. The food is delicious. People will say, "This dish is great." This dish is not good. People will say: "This dish is not good." No one has ever said: "The seasoning is not good, not fresh." There is no chance to perform on the stage. However, there is still an argument that the origin determines the quality. Zhengzhou Lu'anyuan seasoning food manufacturer of Henan condiment explains the consumption characteristics of Chinese condiment market
Everyone only talks about this topic occasionally while eating, so it's a low-care product. Born to have the characteristics of passive sales.
How consumers identify product quality
Combined with raw materials and production processes, consumers have little opportunity to directly contact the seasonings and assess the quality of the condiments.
What consumers care most about is the taste of food. This taste is actually a consumption habit, such as the identification of northern vinegar, the vinegar of Zhenjiang in the south is well known; as the country's largest soy sauce production base - Guangdong, it has a greater impact on the taste of soy sauce across the country. Generally, the taste is enhanced by promoting food or food. The market concentration of condiments is extremely low, and the market share of Haitian soy sauce is less than 6%. Under the same conditions, the packaging image of condiments has become an important factor affecting consumer purchases. The survey proves that consumers do not have much professional recognition. Most people who use seasonings will only feel the flavor of the spices. “There is a taste.” For quality, unless the product deteriorates, it will not be recognized.